For more than 30 years, the Australian Made, Australian Grown (AMAG) logo has helped thousands of brands to communicate their Australian credentials to consumers, businesses and all levels of government. 

The Australian Made, Australian Grown (AMAG) logo is the true mark of Australian Authenticity. It is Australia’s most trusted, recognised and widely used country of origin symbol which is protected by a third-party accreditation system that ensures products that carry the logo are certified as genuinely Australian. 

Since 2016, the Australian labelling laws mandate the AMAG logo to be part of most Australian food products. As the interest is to protect consumers, businesses, all levels of government and exported goods, the Australian government forms an authority body known as the Australian Competition & Consumer Commission (ACCC) to promote competition and fair trade in markets to benefit consumers, businesses, and the community. You can learn more information about the new country-of-origin on the ACCC website. 

Apart from registering and validating the business, the rules for using the Australian Made, Australian Grown (AMAG) logo certification trademark requires that it must always be used with the descriptors. You can learn more below. 

Grown in, produced in, made in

The key country of origin claims may have different meanings; 

• Grown in is a claim about where the ingredients come from and is commonly used for fresh food. It can also be used for multi-ingredient products to show where the food was grown and processed.
• Produced in is a claim about where the ingredients come from and where processing has occurred. This claim is often used for processed, as well as fresh foods.
• Made in is a claim about the manufacturing process involved in making the food.

When a food has not been grown, produced or made in a single country, it will need to display a label identifying the country it was packed in.